June 28, 2020
4 min read
Nowadays, consumers are always connected to the internet.
Your website is most likely going to be the first thing that consumers see when searching for businesses or services on the web. Since your website is the first line of contact with customers, it needs to be attractive, functional, and trustworthy.
Corporations spend millions on their websites, pampering customers with attractive and easy-to-use experiences. In other words, today's customers have high standards for web design.
If your website doesn’t deliver on customers’ high expectations, you’re falling behind.
While there are many free tools available, planning and designing a website often takes a professional designer. Cookie cutter templates won't reflect your company's mission or values as well as a custom tailored website would. That's where a professional website designer comes in.
Website designers can provide unique solutions tailored specifically to meet clients’ needs.
Website design tools like Wix and SquareSpace make it easy to build a professional looking website in seconds. But their templates are used by millions of people worldwide, so the chances that your website looks like a competitor’s website are high.
Believe it or not, customers can sense plain, boring, and cookie-cutter design from miles away.
Think about it this way. Paint by numbers is a popular way to create great looking paintings without much skill and for a low price. You can buy templates and have a great looking painting in minutes. But, your paintings are not unique in any way.
Would you enter a paint-by-numbers painting in a prestigious art show? Probably not, the judges would sense that it’s a paint-by-numbers painting from a mile away.
Why are you using a “paint by numbers” website to try and convince customers, with high standards, that they should hand you their hard earned money?
Professional web designers know exactly how to build a tailored website that will convince your customers that you’re an authority, and someone worth buying from.
What good is an amazing, well designed website if nobody can find it?
Most professional web designers, like Carbon Creative, also have a breadth of experience and knowledge with Search Engine Optimization. Search Engine Optimization, also known as SEO, is a way to optimize and design your website specifically to comply with search engines.
By having a website that’s easy for search engines to read and index, and creating valuable, useful content on that website, you can increase your website’s rank in Google, so more customers can discover you online.
Did you know that websites on the first page of Google command over 91% of search traffic, closely followed by results on page 2 (5%) and all other subsequent pages (4%)? If your website isn’t showing on page one or two, you’re only getting at MOST 4% of the traffic you could be getting. That translates into a LOT of lost revenue.
Contrary to what many people believe, your website is never complete.
The internet is always changing. Web design trends are constantly changing. Search engine algorithms are constantly changing. Users’ demands are always changing.
There are many downsides to neglecting your website. By neglecting your website’s design, you can make your business look archaic and outdated.
By neglecting search engine algorithms, you can lose your position on Google, and miss out on thousands of dollars of revenue.
By neglecting your users’ demands, you fail to meet their needs and thus prove that you’re not worthy of earning their money.
Moreover, you'll need to look over these tasks monthly. For a business owner, it's hard to devote the necessary time to keeping up your website.
That’s why most web designers, like Carbon Creative, offer website maintenance services. We have the time and expertise to help you keep up and stay ahead of industry trends, user demands, and search engine algorithms.
If you’ve been thinking about revamping your website, there’s no better time to do it than now. If you haven’t thought about revamping your website, it’s time to put some thought into it.
Carbon Creative is a website design agency in Oklahoma City, and we’d love to help you revamp your website to command more search traffic, look amazing, and meet your customers needs and demands so you can dominate your industry.
Click here to request your free consultation call, where we’ll go over your website in depth, take a look at SEO stats, and craft a game plan to revolutionize your website, get more leads, and grow your revenue to new levels you’ve never seen before.