Our first plan of attack was to sit down with Jenifer and her team to get a better understanding of their business, their goals, and what they wanted their website to achieve. From there, we came up with a new site architecture that would be more user-friendly and reflective of their brand.
We also took a close look at their content and determined that there was a lot of outdated information that needed to be updated or removed altogether. In its place, we created new content that would be more relevant to their target audience and help Havenly further establish itself as the go-to brokerage in Oklahoma.
Armed with a plan and content strategy, we set to work on designing a custom Webflow website that would bring Jenifer's vision to life.
During the process, we integrated a powerful IDX solution, IDX Broker, onto the site, which would allow Havenly's customers to search for homes in the Oklahoma City and Tulsa areas. This was a key feature that needed some more work on their old site, and we knew it would be essential in helping them attract and convert more leads.